Writing professional, clear emails helps us communicate better with clients, partners, and each other. Use these guidelines to make sure your emails represent both you and Big Think Capital in the best way.

✅ Do’s

• Use a clear subject line → Make it specific and informative.
• Be professional → Keep tone polite, respectful, and aligned with BTC’s values.
• Keep it concise → Get to the point quickly; use bullet points for clarity.
• Proofread before sending → Check grammar, spelling, and tone.
• Use proper formatting → Short paragraphs, appropriate spacing, and no ALL CAPS.
• Reply promptly → Acknowledge messages within a reasonable time frame.
• Use a signature → Include your name, title, and contact details.
• Double-check recipients → Ensure you’re sending to the right people (avoid “Reply All” unless necessary).

🚫 Dont’s

• Don’t use slang, emojis, or abbreviations in professional emails.
• Don’t write long, unbroken blocks of text — they’re hard to read.
• Don’t forward sensitive or confidential information unless necessary and authorized.
• Don’t send emotional or rushed emails — take a moment before hitting send.
• Don’t overuse “urgent” or “high importance” flags unless it truly is.
• Don’t forget attachments — double-check if you referenced one.
• Don’t use your personal email for company business.
• Don’t ignore email etiquette — always greet, structure, and close properly.

Rule of Thumb: If you wouldn’t say it in a meeting with your manager or a client, don’t put it in an email.